Consignments, sales, distribution and finance in perfect sync — orders land themselves from WhatsApp, and the new Fruitful Assistant answers questions and builds reports on the fly. Built for importers, wholesalers and distributors.
Perishable stock, consignments split across customers, multi-currency buying, price negotiation and same-day distribution — Fruitful replaces the spreadsheets and disconnected tools with one modern web application your whole team can use.
Track every consignment from order to arrival to sale — splits, holdbacks and quantity trails included, so stock and cost always reconcile.
Live cost-of-goods allocation shows true margin by product, customer and supplier while you're still selling — not at month end.
Mobile-first and barcode-ready, so the floor, the vans and the office work from the same live picture.
Your customers already order in chat — Fruitful reads every message, photo and document, turns it into a structured order and files it against the right account. No more re-entering customer orders or retyping purchases.
Messages become draft sales orders in seconds — matched to the customer, products and prices, waiting for one-tap approval.
Raise consignment orders with suppliers over WhatsApp, and log their confirmations, price lists and arrival photos straight onto the consignment.
Upload or forward invoices, order sheets and delivery photos — Fruitful extracts the lines, so nothing is retyped and nothing is lost in chat.
Live dashboards, rich charts and exportable reports — track sales, margins, best sellers, customers and suppliers in real time, then schedule the reports that matter straight to your inbox.
Spot seasonality and momentum at a glance, with year-on-year comparison across any period.
Rank products and categories by revenue and volume, and drill from category to invoice line.
Live cost allocation reveals true margin by product, customer and supplier.
The same AI that reads your WhatsApp orders runs through the whole system. Ask questions in plain English, and have it build the reports, cards and widgets you wish you had — tailoring Fruitful to the way you trade.
“Who hasn't ordered in two weeks?” “What's my margin on citrus this month?” — answers come from your live data, not a canned report.
Describe the report or dashboard card you need and the assistant creates it — pin it, schedule it, or refine it in the next message.
From parsing WhatsApp orders to shaping screens around your workflow, the assistant helps Fruitful fit your business — not the other way round.
Fruitful covers the full operational and financial lifecycle of a produce business.
Supplier orders, arrivals, splits and holdbacks with full quantity tracking from delivery to sale.
Invoices, credit notes and delivery notes with locked pricing, VAT handling and complete document states.
Plan delivery runs, build picking lists per customer and route stock from the right consignment every time.
Receipts, supplier payments, expenses, FX and nominal ledger — with allocation and reconciliation built in.
Customer orders and supplier confirmations flow straight from chat into the system; photos and documents are read and filed automatically.
Scan barcodes and work from a phone or tablet, so warehouse and road stay in sync with the office.
Know the moment a customer order comes in, stock runs low or a payment lands — pushed to your devices even when the app is closed.
One assistant across the whole system — answering questions, building reports and widgets, and handling orders as they arrive.
Every Fruitful workspace carries its own branding — the app, invoices, statements and every email your customers receive. Pick a theme, upload a logo, done.
Fruitful is designed, developed and supported by Modcoms, a Belfast-based software development company serving the UK and Ireland. We don't hand over software and walk away.
Belfast-based software development company delivering websites, web applications and bespoke software for clients across the UK and Ireland — and the team that builds, hosts and supports Fruitful.
Visit modcoms.com ↗Book a walkthrough and we'll show you how Fruitful streamlines your buying, selling and reporting — tailored to your produce business.
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