NewMeet the Fruitful Assistant — AI across the whole system, from WhatsApp orders to reports built on the fly.See it in action →
Fresh-produce ERP · now with AI throughout

Run your produce business from one platform

Consignments, sales, distribution and finance in perfect sync — orders land themselves from WhatsApp, and the new Fruitful Assistant answers questions and builds reports on the fly. Built for importers, wholesalers and distributors.

Request a demo Meet the AI assistant
AI assistantask, build, automate
WhatsApporders in, no retyping
Freightlive ETAs on every load
Purpose-built

Generic software was never designed for fresh produce

Perishable stock, consignments split across customers, multi-currency buying, price negotiation and same-day distribution — Fruitful replaces the spreadsheets and disconnected tools with one modern web application your whole team can use.

Grapefruit in orange netting on the market floor

Consignment-native

Track every consignment from order to arrival to sale — splits, holdbacks and quantity trails included, so stock and cost always reconcile.

A crate of glossy red scotch bonnet peppers

Margin on every line

Live cost-of-goods allocation shows true margin by product, customer and supplier while you're still selling — not at month end.

Round courgettes packed in rows in a trade box

Warehouse to road

Mobile-first and barcode-ready, so the floor, the vans and the office work from the same live picture.

Photographed on the wholesale market floor — January 2020.

Freight tracking

Know where your stock is, and whether it's late

Air, sea or road — every consignment carries its carrier reference, its route and a live ETA measured against the ETA you planned at the start. Fruitful works out the delay and tells you the shipment is at risk before your customers do.

  • Air, sea and road, each with its own reference — flight number, vessel and voyage, or haulier job
  • Live ETA against the planned ETA captured at creation, with the delay calculated for you
  • On time, at risk or delayed — a status derived from the numbers, not typed in by hand
  • A full event timeline on the consignment: departed, in transit, delayed, arrived, customs hold
  • Delays surface on the dashboard's freight widget and light the sidebar badge — which fires only for fully delayed loads, so it never becomes background noise
WhatsApp Business · built in

Orders arrive on WhatsApp. Fruitful does the rest.

Your customers already order in chat — Fruitful reads every message, photo and document, turns it into a structured order and files it against the right account. No more re-entering customer orders or retyping purchases.

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Customer orders, hands-free

Messages become draft sales orders in seconds — matched to the customer, products and prices, waiting for one-tap approval.

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Buy-side consignments

Raise consignment orders with suppliers over WhatsApp, and log their confirmations, price lists and arrival photos straight onto the consignment.

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Any document, no chat needed

Scan or upload an invoice, order sheet or delivery note and get a draft sale or consignment back — the same reader works from WhatsApp or straight from your desk.

Reports Hub

Turn trading data into decisions

Live dashboards, rich charts and exportable reports — track sales, margins, best sellers, customers and suppliers in real time, then schedule the reports that matter straight to your inbox.

Sales & revenue trends

Spot seasonality and momentum at a glance, with year-on-year comparison across any period.

Best sellers & product mix

Rank products and categories by revenue and volume, and drill from category to invoice line.

Margin & profitability

Live cost allocation reveals true margin by product, customer and supplier.

And the reports your accountant asks for

Twenty-three named reports ship with Fruitful — the trading analysis above and the full statutory set, from the same live data. Save any of them as a view, or schedule it to arrive by email.

Profit & lossBalance sheetTrial balanceGeneral ledgerVAT return summaryAged debtorsAged creditorsCash flowCost of goods soldInventory valuationSlow-moving stockMargin trendProfitability by consignmentProfitability by customer
AI · built into everything Just added

Ask. Fruitful answers — and builds.

The same AI that reads your WhatsApp orders runs through the whole system. Ask questions in plain English, and have it build the reports, cards and widgets you wish you had — tailoring Fruitful to the way you trade.

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Ask anything, in plain English

“Who hasn't ordered in two weeks?” “What's my margin on citrus this month?” — answers come from your live data, not a canned report.

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Builds reports & widgets on the fly

Describe the card you need and the assistant creates it. Pin it and it becomes a live dashboard widget; add a condition and an alert rule fires the moment the data turns.

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Share an insight with the team

An admin can share a pinned insight with a role or a named person — it re-runs under each viewer's own permissions, so nobody sees more than they should.

Capabilities

Everything the trade needs, in one place

Fruitful covers the full operational and financial lifecycle of a produce business.

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Consignments & stock

Supplier orders, arrivals, splits and holdbacks with full quantity tracking from delivery to sale.

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Sales & invoicing

Invoices, credit notes and delivery notes with locked pricing, VAT handling and complete document states.

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Distribution & picking

Plan runs and send the run sheet to the driver over WhatsApp, build picking lists per customer, and watch commitments and over-sells before the van leaves.

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Freight tracking

Air, sea and road shipments with carrier references, live ETAs against plan and an event timeline on every consignment.

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Finance & multi-currency

Receipts, supplier payments, expenses, FX and nominal ledger — with allocation and reconciliation built in.

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WhatsApp & doc capture

Customer orders and supplier confirmations flow straight from chat into the system; photos and documents are read and filed automatically.

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Barcode & mobile

Scan barcodes and work from a phone or tablet, so warehouse and road stay in sync with the office.

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Notifications on any device

Know the moment a customer order comes in, stock runs low or a payment lands — pushed to your devices even when the app is closed.

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AI throughout New

One assistant across the whole system — answering questions, building reports and widgets, and handling orders as they arrive.

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Statements & cash control

Weekly statement runs down each customer's own channel, with a send log — plus banking, counted cash and the trading day.

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QR document sharing

Customers scan the QR on an invoice or delivery note and get that one document, read-only — tiered access, one-time codes, links that expire or can be revoked.

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Secure sign-in

Passkey and biometric sign-in per device, “remember this device for 30 days”, role-based access and audit trails throughout.

Made yours

Your logo, your colours, your documents

Every Fruitful workspace carries its own branding — the app, invoices, statements and every email your customers receive. Pick a theme, upload a logo, done.

  • Six hand-tuned themes, from Mango to Lavender — set for the workspace, overridable per person
  • Three invoice layouts — classic, modern or compact
  • Branded invoices, statements and transactional email
  • UK postcode lookup fills customer and supplier addresses as you type
  • Role-based access and audit trails per workspace
Workspace theme
Mango Sunrise Blueberry Burst Spinach Garden Carrot Harvest Fresh Basil Lavender Fields
The company behind Fruitful

A partner, not just a product

Fruitful is designed, developed and supported by Modcoms, a Belfast-based software development company serving the UK and Ireland. We don't hand over software and walk away.

  • Discovery and tailoring to how you actually trade
  • Data migration from your existing systems
  • Secure cloud hosting, backups and monitoring
  • Training and responsive ongoing support
Modcoms

Belfast-based software development company delivering websites, web applications and bespoke software for clients across the UK and Ireland — and the team that builds, hosts and supports Fruitful.

Visit modcoms.com ↗
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Passkey sign-in

Biometric and passkey credentials per device, with trusted-device sessions.

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Roles & audit trails

Access scoped by role, and a record of who changed what, per workspace.

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Hosted in the UK

Secure cloud hosting with monitoring and backups, run by the team that builds it.

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Support from Belfast

Training, migration and responsive support from Modcoms, not a reseller.

See Fruitful in action

Book a walkthrough and we'll show you how Fruitful streamlines your buying, selling and reporting — tailored to your produce business.

Request a demo